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基于EXCEL的经销商综合评价方法应用研究

Applied study on the comprehensive evaluation method of distributors based on EXCEL
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摘要 随着采购理念的进一步发展,联合采购、统一采购、全球联采、采购联盟等已经成为当今最为流行的采购方式。这些新形式的出现一方面为新生中小企业迅速进入全国乃至全球市场提供条件,同时这种采购形式的垄断特性也为新生中小企业提出更高的要求,很多新生中小企业为了满足这些要求而被扼杀在摇篮之中。因此,经销商的综合评价成了重中之重。本文运用模糊AHP法建立经销商综合评价模型,并利用EXCEL进行实例分析,真正实现应用价值。 With the evolvement of procurement ideology, centralized stock, cooperative stock, and procurement alliance at all levels have been popular in the procurement area all over the world. The development of procurement approaches not only provides great market incentive, but also proposes greater challenge to the newly-sent up enterprises of medium and small sizes, resulted from their monopoly quality. Accordingly, many small and medium enterprises go bankrupt due to their failing to face up such challenges. All these assign the most important role to the comprehensive evaluation of distributors. This paper applies AHP and fuzzy comprehensive evaluation to setting up a new model of comprehensive evaluation of distributors. Many cases are analyzed with EXCEL to prove the feasibility and practicability of this model.
作者 张建华
出处 《科技成果管理与研究》 2008年第10期43-49,共7页 Management And Research On Scientific & Technological Achievements
关键词 AHP 模糊综合评价法 经销商选择 AHP fuzzy comprehensive evaluation selection of distributors
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