摘要
广告音乐是广告中富有感染力和想象力的表现手段之一,广告音乐在受众广告信息接受途径中的作用广泛。在实际广告运作中,广告音乐与受众接受行为的关系密不可分,要有效的刺激购买行为,并提升广告的内在价值,就必须准确的对广告的目标人群进行定位,并且选用合适且符合产品特点的广告音乐。
Advertisement music is one of the performance methods which are full of power and imagination in the advertisement, and the function of the advertisement music in the way to accept advertisement messages is widespread. In the actual advertisement operation, the relations between advertisement music and the behavior that the audiences accept messages are inseparable. To effective stimulation purchase behavior, and to promote the intrinsic value of the advertisement, it must accurately position the advertisement target population, and select the advertisement music which appropriates and conforms to the product characteristic.
出处
《湖南科技学院学报》
2008年第10期226-228,共3页
Journal of Hunan University of Science and Engineering
基金
河南工业大学2007年教研项目
关键词
广告
音乐
受众心理
Advertise
Music
Race characteristic
