摘要
运用文献资料、问卷调查、数理统计等研究方法,从体育旅游者人口学特征、决策行为特征和动机三个方面进行调查研究。结果认为:(1)对体育旅游者行为特征与动机的研究可为区域体育旅游产品体系的构建,体育旅游资源的规划与开发,体育旅游市场营销策略和服务质量标准的制定等提供决策依据;(2)湖北省国内体育旅游者中,女性游客参与热情强于男性;在数量上,男、女基本持平;游客以中青年为主体,老年体育旅游市场和农村富裕地区体育旅游市场开发潜力巨大;体育旅游者一般具有较高的学历、良好的职业和经济社会背景。(3)体育旅游者多选择散客出游方式,出游频率较高,偏好于春、秋两季参与体育旅游。(4)体育旅游者出游动机的多元化趋势明显,排在前三位依次为:促进健康,追求新奇和娱乐放松。针对国内体育旅游者行为特征与动机提出了几点建议。
By means of literature review,questionnaire and mathematical statistics, the authors have investigated the sports tourists from the three aspects of demographic characteristics, decision-making characteristics and motivation. After study, it is believed that： （1） The research on the behavior and motivation of the domestic sports tourists may provide references for the establishment of the system of regional sports tourism products, for the planning the exploitation of sports tourism resources and for the formulation of marketing strategies and quality of service standards of the sports tourism. （2） Among the domestic sports tourists,it is noted that the female tourists＇ participation enthusiasm is higher than the males,but the number of male tourists is equal to female;The tourists mainly consist of middle-aged and the young people, while the sports tourism market of the aged and the market of the rural wealthy areas have a greater potential for development;it is also noted that most of the sports tourists have higher educational background,decent career and good economic and social background. （3） The majority of sports tourists prefer free traveling and normally make sports trips during spring and au tumn with high travel frequency. （4） There seems to be an apparent trend of multiplied motivations for traveling and the first three in order are promoting health,pursuing novelty and the purpose of entertainment and relaxation. Therefore, the authors put forward some suggestions according to the above situation.
出处
《首都体育学院学报》
2008年第3期16-19,共4页
Journal of Capital University of Physical Education and Sports
关键词
体育旅游者
行为
动机
Sports tourists
Behavior Motivation
