摘要
在描述中国乡村旅游发展现状的基础上,以德清县乡村旅游为例,总结其乡村旅游类型和经营模式,并通过市场调查和德清乡村旅游经营单位访谈分析,得出要实现乡村旅游可持续发展必须从产品、模式、营销三方面进行产业提升,同时指出发展乡村分时度假、创建乡村旅游信息化网络服务平台是实现三方面提升的关键。
On the basis of description of status quo of China rural tourism, taking Deqing＇ rural tourism as an example, the paper summarizes the categories and patterns of rural tourism. The paper, through questionnaire survey and face-to-face interview, brings forward that industrial upgrade in terms of product, pattern and marketing is the way to sustainable development of rural tourism and points out that rural time-share and rural tourist information-based platform are the key points to industrial upgrade as well.
出处
《技术经济与管理研究》
2008年第5期101-104,共4页
Journal of Technical Economics & Management
基金
浙江省科技厅重大专项重点项目(502501-J30672)"乡村旅游(农家乐
渔家乐)特色化关键技术的研究与应用"阶段成果之一
