摘要
近年来全国掀起了红色旅游的浪潮,在这样的背景下,内蒙古自治区对红色旅游资源的开发也成了发展自治区旅游业的必然趋势。笔者在分析乌兰夫故居景区旅游资源与市场定位的同时,提出了相应的营销对策:乌兰夫故居景区应以开发特定的客源为主线,而不是面面俱到,合理的市场分析对景区的开发有一定的指导作用和现实意义,在未来的几年,景区将建成与毗邻景区和谐发展、相辅相成的旅游网络。
With its entering the golden development period, our country＇ s tourism has reached an unprecedented level and tourism consumption market is experiencing constant changes. People have higher and higher demands for their spiritual life and the development of tourism industry to the euhural level is turning into a tendency, and thus a wave of red tourism. Under the market economy, successful tourism exploitation and planning should first analyze the market demand. Only through analyzing the existing tourist market and predicting the potential tourist market rationally and objectively can we design readily marketable tourism products so as to reach the goal of exploiting the scenic spot.
出处
《内蒙古师范大学学报（哲学社会科学版）》
2008年第4期122-125,共4页
Journal of Inner Mongolia Normal University：Philosophy and Social Sciences Edition
关键词
内蒙古
红色旅游
乌兰夫故居
Inner Mongolia
red tourism
Ulanf＇ s former residence
