摘要
笔者通过对转龙湾旅游区客源市场目前的总量、结构、特征和旅游区内外需求的分析,结合国内客源市场的走势,采用线性预测法对该旅游区的客源市场规模进行了预测,结果表明:到2012年,该旅游区的接待规模将会达到8万人左右,游客的消费能力将会有大幅度提高。针对目前现状,笔者提出旅游产品开发、拓宽旅游产品销售渠道、打造旅游品牌的市场开拓策略。
Through an analysis about the amount, structure, characteristics and internal and external demands of tourist market in Zhuanlongwan tourism resort, the author of the thesis combines the tendency of the domestic tourist market and uses linear prediction method to predict the scale of tourist market. The results are as follows ： by the end of 2012, the capacity to accommodate tourists will reach 80,000 and the consumption ability will be greatly enhanced. Aiming at the present situation, the author suggests that it is necessary to exploit tourism products, broaden their marketing channels and make market development strategies for tourism brands.
出处
《内蒙古师范大学学报（哲学社会科学版）》
2008年第4期118-121,共4页
Journal of Inner Mongolia Normal University：Philosophy and Social Sciences Edition
基金
内蒙古师范大学青年基金项目"县域旅游经济影响力研究"(QN06031)成果之一
关键词
转龙湾
客源市场
分析与预测
Zhuanlong Bay
tourist market
analysis and prediction
