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关于发展中国奢侈品消费市场的思考 被引量:30

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摘要 本文分析了中国奢侈品消费市场的现状及特点,并从经济因素、社会因素和心理因素等不同角度探讨了中国奢侈品消费市场迅速发展的原因。提出全民奢侈品消费时代并未来临,要引导奢侈品消费朝向理性化方向发展;高负债消费不可取,提倡"两栖消费"模式计划奢侈品消费;倡导奢侈品消费本土化,积极打造中国专属奢侈品品牌及产业。
作者 王微微
出处 《中国物价》 北大核心 2008年第9期48-50,共3页 China Price
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