摘要
分布传播时代,新的媒体生态逐渐形成,传统媒体不再满足消费者需求,选择个性化的媒介成为一种趋势。文章通过五种意识阐述个性媒介带给我们新的视觉感受,从媒介出发进行信息沟通,利用其个性魅力传达品牌的个性。
New media formations are establishing in the period of focus media, so traditional media no longer meet the demand of consumers and it is necessary to select personalized media. In terms of five consciousnesses, this essay demonstrates that the personalized media leads us to a new vision, and the information communication begins from the media. In addition, the personality charm of the media will convey the brand personality.
出处
《广东轻工职业技术学院学报》
2008年第1期77-80,共4页
Journal of Guangdong Industry Polytechnic
关键词
分众传播
个性媒体
视觉创新
focus media
personalized media
visual innovation
