摘要
基于如商标功能、影响商标设计的因素等基本理论的分析,针对目前销售包装设计的发展趋势,以化妆品为例,进行了一组商标设计,并对具体设计理念进行了分析。
The function of trademark and the factors influencing trademark design was analyzed theo- retically. The development trend of for sale package was introduced. A series trademark was designed and the design concept was analyzed with an example of cosmetics.
出处
《包装工程》
CAS
CSCD
北大核心
2008年第9期194-195,共2页
Packaging Engineering
关键词
包装
商标
设计
packaging
trademark
design
