摘要
在知识经济和市场经济的共同作用下,教育的市场竞争已客观存在,成人学习者的学习需求已表现出浓厚的经济学气息,现代远程高等教育者应从这一实际出发,给予理性认识和准确把握,并以足够效用的支持服务和质量来满足学习者的学习需求以吸引学习者。通过从经济学的一般观点出发归纳总结,归结出影响学习者对现代远程高等教育的学习需求的基本因素,就各因素对学习需求的影响和学习者学习需求的决策行为进行分析。针对现代远程高等教育学习者学习需求的不同影响因素和学习者的决策行为,提出回应措施。
In the knowledge economy and under the market economy together function, the education market competition objective existence, the study demand which the adult learner displays has displayed the strong economic breath, the modem long-distance higher education should from this actual embark gives the rational knowledge and the accurate assurance, and meets learner' s study need by the enough effectiveness support service and the quality to attract the learner. This article embarks from the economic general viewpoint, the analysis induced has affected the learner to the modern long-distance higher education study demand fundamental factor, has carried on the elasticity of demand analysis to each influence factor, and analyzed the learner to study the demand the policy-making behavior. According to the modem long-distance higher education study elasticity of demand and learner' s policy-making behavior, proposed the corresponding response measure.