摘要
实施品牌战略是提高特色农产品的市场竞争力最有效的途径,具有十分重要的战略意义和现实意义。由于生产规模限制品牌的创建、农业标准化低、品牌主体缺失等因素,造成了当前我国特色农产品品牌建设中品牌档次不高、市场影响力不明显等问题。农民专业合作社在奠定特色农产品品牌形成的物质基础、形象识别,推广实施农业标准化以及保护品牌方面发挥重要作用。
Carrying out brand strategy as the most effective way to improve the market competition ability of characteristic farm products has very important strategic meaning and realistic meaning. Many factors as production scale restriction, low agricultural standardization, loss of the brand owner have caused problems such as low-class-brand, low capacity on the international market etc in establishing brand of China＇s characteristic farm products. The farmer professional cooperative will play an important role in establishing characteristic farm products＇ brand, visual identity, extending agricultural standardization and brand protection.
出处
《青岛农业大学学报（社会科学版）》
2008年第2期38-42,共5页
Journal of Qingdao Agricultural University(Social Science)
关键词
特色农产品
品牌
农民专业合作社
品牌经济
characteristic farm products
brand
farmer professional cooperative
brand economy
