摘要
传统的关系模型是以企业为中心,研究其必须面对的利益相关者。循环经济的"3R"原则,要求企业比以往任何时候更加注重关系的建立与保持。本文在分析循环经济下营销新特点的基础上,为其构建了关系模型。
The traditional relationship model takes the enterprise as a center, and studies benefit counterparts who its must face. The 3R, principles of recycle economy request enterprise to paid more attention to the establishment and the maintenance of relational than ever. The article has built the relationship model under the analysis of marketing new features of recycle economy.
出处
《中国市场》
北大核心
2008年第32期46-47,共2页
China Market
关键词
循环经济
关系营销
关系模型
recycle economy
relationship marketing
relationship model
