摘要
简单介绍了建筑施工企业品牌的重要性,浅谈了对施工企业品牌的理解,就施工企业如何做好品牌工作进行了深入探讨,以帮助施工企业实施品牌战略,发挥品牌效应,从而全面提高施工企业的综合竞争实力。
It introduces the importance of the brand of architectural construction enterprises, discusses the understanding to the brand of con struction enterprises and explores how to build it so as to help construction enterprises to carry out the brand strategy and form the brand ef fect, which in turn, improves the comprehensive competitiveness of construction enterprises.
出处
《山西建筑》
2008年第23期208-209,共2页
Shanxi Architecture
关键词
建筑施工
品牌
战略
效应
architecture construction, brand, strategy, effect
