4LAI Hsin-His,LIN Yang-Cheng,YEH Chung-Hsing.Form Design of Product Image Using Grey Relational Analysis and Neural Network Models[J].Computers & Operations Research,2005,(32).
5CHUANG Ming-Chuen,MA Yung-Chuan.Expressing the Expected Product Images in Product Design of Micro-electronic Products[J].Industrial Ergonomics,2001,(27).
6BUEK A L.How Brand Image Drive Brand Equity[J].Journal of Advertising Research,1992,(32):6-12.
