摘要
在经济发展过程中,由于企业追求利益最大化,出现了许多违背道德的行为,各地水污染就是这一现象之一。针对企业营销道德缺失的各种复杂因素,政府要引导整个社会的发展方向,不断地完善立法;同时强化社会监督的力度;企业应开展负责任的道德营销,真正成为社会责任承担、实现的主体。
With the development of economy, many violations of morals appear due to some entrepreneurs＇ endless chase of exorbitant profits, and water pollution remains one of the serious problems. In view of various complicated factors leading to the loss of business morals, on one hand, the govcrnnmct should control the direction of social development by improving the legal system and the public supervision;on the other hand,entrepre- neurs should shoulder their social responsibility and enhance business morals.
出处
《哈尔滨商业大学学报（社会科学版）》
2008年第3期45-48,共4页
Journal of Harbin University of Commerce:Social Science Edition
关键词
营销道德
社会责任
对策
marketing morals
community responsibility
countermeasure
