摘要
本研究在确定青年女装这一细分市场的前提下,对北京服装学院及周边院校的400名在校女生进行了抽样调查,并采用聚类分析的方法对调查数据进行分析,得出结论。
In the research, we sampled 400 girl- students in Beijing University of clothing and technology and other universities around. According to K-means Cluster, we analyses the consume conception and colony characteristic on consume colony of young women＇s wear. And find out women＇s consume trait on clothing brand, and their brand cognizance.
出处
《武汉科技学院学报》
2008年第1期19-22,共4页
Journal of Wuhan Institute of Science and Technology
关键词
消费者定位
聚类分析
量表
感知定位图
女装
Young women＇s wear
Consumer positioning
Grading-scale table
K-means Cluster
Positioning Map
