摘要
对我国中小企业网络营销存在问题进行研究,总结分析了基于电子商务环境下的网络营销策略,强调借助互联网特性实现一定营销目标的一种营销手段,是企业整体营销战略的重要组成部分,并指出网络营销的出发点和终结点均是以消费者为导向。
This paper studies the current problems of SMEs network marketing in China, analyzes and summarizes the network marketing strategy based on E-commerce environment, stresses that me marKeung means by using Internet to achieve certain marketing goal is the important component of enterprises overall marketing strategy, and points out that the starting point and ending point of network marketing are both consumer-oriented.
出处
《沈阳建筑大学学报（社会科学版）》
2008年第2期177-179,共3页
Journal of Shenyang Jianzhu University:Social Science
基金
辽宁省社会科学规划基金项目(L05BJL008)
关键词
电子商务
网络营销
营销策略
E-commerce
network marketing
marketing strategy
