摘要
高校内存在多种媒体,如报纸、网络、电视、广播等。高校校报是高校党委和行政的机关报,作为组织传播的重要媒体,要成为校园里的主流强势媒体,在多种媒体的夹缝中求生存求发展,就必须关注传播效果,实现有效传播。随着传播学的不断发展,传者、受众和媒介三者的互动关系已成为传播效果问题的核心,要实现校报有效传播的内涵,校报编辑与读者都必须发挥主观能动性,报纸作为纽带和桥梁,要促进双方的互动交流,不断研究告知技巧,开拓告知渠道,改进告知效果。
There are many popular media in the university campuses, such as newspapers, networks, TVs, and broad - casts, etc. Being one of the major media to convey news, the university newspapers coexist with other powerful media. In order to be competitive and dominant in the competition, the university newspapers must give priority to the effectiveness of communication . With the development of theory of communications, the relationship between the deliverers , the recipients and the media has become the core in effective communication. The fulfillment of effective communication benefits from positive cooperation between university newspaper editors and readers. Newspapers must serve as a link or a bridge to promote mutual communication.
出处
《鸡西大学学报（综合版）》
2008年第2期116-117,共2页
JOurnal of Jixi University:comprehensive Edition
关键词
高校校报
传者
媒介
受众
有效传播
和谐校园
university newspapers
deliverer
media
recipient
effective communication
harmonious campus
