摘要
20世纪中叶,麦克卢汉的媒介论分别从三方面阐述媒介革命给社会带来的变革:媒介讯息之于现代社会的重要性及其给现代人在行为方式和思维方式方面带来的变化;在新媒介环境下冷、热媒介发生相互转换及其给社会带来的影响;其预言的地球村理论在新时期得到了全面的印证。
New significance to Mcluhan＇s core media theories in the new social condition. The paper expounds the social reform which can be caused by media＇s revolution from three aspects： first, media＇s message is very important to modem society and it makes great change to human beings＇ behavior and consideration; second, hot media and cool media transform each other in new circumstance and have influence on society; third, Mcluhan＇s theory of global village is verified completely in the new period.
出处
《中国社会科学院研究生院学报》
CSSCI
北大核心
2008年第1期121-127,共7页
Journal of Graduate School of Chinese Academy of Social Sciences
关键词
媒介即讯息
冷媒介
热媒介
地球村
media are messages
cool media
hot media
global village
