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电子商务中客户信任的理论研究综述 被引量:8

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摘要 随着电子商务的发展,信任越来越被更多消费者和商家所关注。作为一个新的研究领域,电子商务中的客户信任研究需要一定的理论基础。本文在大量文献阅读的基础上,对客户信任理论和客户信任影响因素进行了汇总,为进一步的研究提供借鉴。
出处 《中国管理信息化》 北大核心 2008年第4期106-109,共4页 China Management Informationization
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参考文献10

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  • 2张钢,张东芳.国外信任源模型评介[J].外国经济与管理,2004,26(12):21-25. 被引量:36
  • 3鲁耀斌,董圆圆.电子商务信任问题理论框架研究[J].管理学报,2005,2(5):522-526. 被引量:29
  • 4Kim Dan J, Song Yong I, Braynov S B. A Multidimensional Trust Formation Model in B-to-C E-commerce: A Conceptual Framework and Content Analyses of Academla/Practitioner Perspectives [J]. Decision Support Systems, 2005 ,(8): 143-166.
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二级参考文献27

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同被引文献60

引证文献8

二级引证文献26

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