摘要
从景区企业的角度,通过博弈分析景区竞合机制,利用战略联盟形式来探讨未来旅游景区竞合发展途径。
The coopetition mechanisms of scenic areas were analyzed by game theory from the view of enterprise in scenic areas. The future development approach of tourism scenic area coopetition was discussed by strategic coalition form.
出处
《安徽农业科学》
CAS
北大核心
2008年第1期255-256,共2页
Journal of Anhui Agricultural Sciences
关键词
旅游景区
竞合
博弈
战略联盟
Tourism scenic area
Coopetition
Game
Strategic alliance
