摘要
湖南省茶文化历史悠久而丰富,在文化旅游蓬勃发展的历史背景下,开发茶文化旅游对于整合湖南省旅游资源,提升湖南省旅游战略地位和提高旅游文化品味都有着十分重要的意义。湖南省可以通过挖掘传统、适度创新、设计多层次茶文化旅游产品等战略构想开发茶文化旅游,使湖南省旅游产业创造出更好的社会效益和经济效益。本文在分析湖南茶文化旅游的发展优势基础上,着重讨论了进一步开发湖南省茶文化旅游的对策措施:(1)以市场需求为导向,开发适销对路的茶文化旅游新产品;(2)充分挖掘乡村历史文化和民俗文化,提高可参与性;(3)不断提高茶文化旅游产品的文化内涵,增强其吸引力。
Hunan has a long and rich history of tea culture. Under the historical background of the rapid development of cultural tourism, it is of great significance for Hunan to develop its culture tourism so as to integrate its tourist resources, to promote the strategic position of tourism, and to upgrade the taste of its tourism culture. Hunan can make some plans such as developing multl-tiered tourism products of tea culture by digging its tradition and blazing new trails, to develop tea culture tourism, which will bring more social and economic benefits to Hunan＇s tourism industry. This article, through analyzing the Hunan tea culture traveling in the development superiority foundation, emphatically discuss the measure how to further develop the Hunan Province tea culture tourism： （1） take the market demand as the guidance, developing the new tourism product which is suitable for the market （2）further excavate village historical culture and the folk custom culture, enhancing the participation （3） unceasingly enhance the tea culture tourism product＇s cultural connotation, strengthening its attraction
出处
《衡阳师范学院学报》
2007年第6期124-128,共5页
Journal of Hengyang Normal University
基金
湖南省人文地理学重点建设学科资助(070502)
关键词
茶文化
旅游资源
开发对策
tea culture
tourism resource
development strategy
