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社会营销策略在无偿献血中的运用——基于北京市居民无偿献血行为调查的分析 被引量：20

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作者 高东英 周延风 梁万年 梁慧斯
机构地区 北京市红十字血液中心 中山大学管理学院 北京市卫生局
出处 《中国输血杂志》 CAS CSCD 2007年第6期527-531,共5页 Chinese Journal of Blood Transfusion
关键词 无偿献血 社会营销 营销策略
分类号 R457.1 [医药卫生—治疗学] R197.3 [医药卫生—卫生事业管理]
  • 相关文献

参考文献13

  • 1陈啸宏.继续推进无偿献血,全面加强血液管理,努力开创我国血液管理工作的新局面.卫生政务通报,2006,5:1-12.
  • 2Kotler P,Roberto,Lee N.Social marketing:improving the quality of life[M].2nd Edition,California:Sage Publications,2002,4-5.
  • 3Kotler P,Zaltman G.Social marketing:an approach to planned social change[J].Journal of Marketing.1971,35(3):5-12.
  • 4Wiebe GD.Merchandising commodities and citizenship on television[J].Public Opinion Quarterly,1951-1952,15(4):679-691.
  • 5Kotler P,Levy SJ.Broadening the concept of marketing[J].Journal of Marketing,1969,33(1):10-15.
  • 6Andreasen AR.Marketing social marketing in the social change marketplace[J].Journal of Public Policy and Marketing,2002,21(1):3-13.
  • 7Hoeffler S,Keller KL.Building brand equity through corporate societal marketing[J].Journal of Public Policy and Marketing,2002,21 (1):78-89.
  • 8Thompson WW.Blood donation behavior of Hispanics in the lower Rio Grande Valley[J].Transfusion,1993,33(4):333-335.
  • 9Nonis SA,Ford CW,Logan L,et al.College student's blood donation behavior:relationship to demographics,perceived risk,and incentives[J].Health Marketing Quarterly,1996,13(4):33-47.
  • 10Burnett JJ.Psychographic and demographic characteristics of blood donors[J].Journal of Consumer Research,1981,8(1):62-66.

二级参考文献27

  • 1街头无偿献血者的心理分析和对策探讨[J].中国输血杂志,2001,14(S1). 被引量：6
  • 2Albania KABP survey .ICMH Report ,2000.Available at www.icmh.ch/reportsPDF2000.htm
  • 3Okpara RA. Attitudes of Nigerians towards blood donation and blood transfusion. Trop Geogr Med,1989,41(1):89
  • 4WHO.招募无偿献血者培训项目培训材料:改变现状-征募无偿志愿献血者[M].,2004.56.
  • 5Garay Uriarte A,Iniguez Rueda L,Martinez Gonzalez M, et al. Qualitative evaluation of the blood collection process in Catalonia. Rev Esp Salud Publica,2002,76(5):437
  • 6Glynn SA , Smith JW,Schreiber GB,et al. Repeat whole-blood and plateletpheresis donors: unreported deferrable risks, reactive screening test, and response to incentive programs. Transfusion, 2001,41(6):736
  • 7Ownby HE, Kong F, Watanabe K, et al. The retrovirus epidemiology donor study, analysis of donor return behavior. Transfusion, 1999,39(10): 1128
  • 8Glynn SA, Kleinman SH, Schreiber GB, et al. Motivations to donate blood: demographic comparisons. Transfusion, 2002, 42(2): 216
  • 9Glynn SA, Williams AE, Nass CC, et al. Attitudes toward blood donation incentives in the United States: implications for donor recruitment. Transfusion, 2003, 43(1): 7
  • 10Nilsson SB, Sojka P. The blood-donation experience: perceived physical, psychological and social impact of blood donation on the donor. Vox Sang, 2003(84): 120

共引文献38

同被引文献138

引证文献20

二级引证文献167

中国输血杂志
2007年 第6期

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