摘要
基于对山东省17地市体育用品制造业,特别是销售收入前8位企业的实证研究,阐述山东省体育用品制造业市场集中度、产品差异化、市场进入、退出壁垒的结构现状,揭示现有市场结构与政府政策、企业经济规模、员工文化素质、产品研发的内在因果联系。旨在进一步优化山东省体育用品制造业市场结构。
Based on demonstration research to sports goods manufacturing industry especially top 8 enterprises＇ sales in 17 cities, this paper analyzes the structure status of market concentration, product differentiation, exit and retirement barriers, and explains the intrinsic causal relation of market structure, government policy, economical scale, the staff culture quality and product research. And this will further optimize the market structure of sports goods manufacturing industry in Shandong province.
出处
《山东体育学院学报》
北大核心
2007年第6期22-24,共3页
Journal of Shandong Sport University
基金
山东省社会科学规划研究重点研究基地项目(批准号:05JDT02)
关键词
体育用品
市场结构
制造业
山东
sports goods
market structure
manufacturing industry
Shandong
