摘要
应用SWOT分析方法,全面分析湖州市旅游业发展的优势、劣势,面临的机遇与挑战。在此基础上,提出了加快湖州市旅游业发展的策略:依托资源优势,开发产品特色,增强区域竞争力;积极参与"长三角"地区的旅游合作;抓住机遇,大力开拓客源市场,增强旅游活力;实施旅游业持续发展策略。
The paper studied the strengths, weakness, opportunities and treats of tourism in Huzhou City by SWOT analysis, then put forward some strategies for tourism： first, on the base of the rich tourism resources which can make some characteristic products, strengthen the competitiveness among 15 cities in Yangtze River Delta; second, participate in the regional cooperation with other cities; third, catch hold of the opportunities and open up markets for tourism; fourth, keep sustainable development of tourism industry.
出处
《湖州职业技术学院学报》
2007年第4期80-83,共4页
Journal of Huzhou Vocational and Technological College
