摘要
以水文化与人们生产生活方式的关系为切入点,从传播学的角度解读大众传媒在水文化传播过程中起到的积极作用。希望在北京市进行产业结构调整期间,借力文化创意产业的发展,加大水文化传播,从而使爱水、亲水、节水成为普通百姓的自觉行动,并固化为一种健康的生产生活方式。
Starting from the relationship between the water culture and the produce and life style of the people, the paper unscrambled the positive effects of the public media in the water culture transfer from the point of view of communications. It is wished to increase spread of water culture, and become loving water, hobnob with water and saving water to people＇s conscious activities and a healthy produce and life style, with the development of cultural and creative industry during the industrial structure adjustment in Beijing.
出处
《北京水务》
2007年第6期56-58,共3页
Beijing Water
关键词
传播学
水文化
大众传播
生产生活方式
Communications Water culture Public communication Produce and life style
