摘要
针对国内企业现阶段以改良为主要产品开发模式的现状,提出改良型产品的价值创新概念。改良型产品的价值创新是对产品价值的重新提炼,而技术、功能、结构、造型是消费者最关心的重要方面,通过将产品的技术、功能、结构显性表现成为造型特征的一部分,并赋予造型一定的象征意义和联想性,将崭新的产品信息尽快传递给消费者,以满足消费者的潜在需求和创造新的市场份额。
This paper raised the concept of improved products＇ value innovation at the stage of domestic enterprises improve products as the main mode of product development. The value innovation of improved products means the refining of the products value , while technology, function, structure, style are the main parts consumers concerned ,by presenting the technology, function, structure of the products as one part of style characters, and given certain symbolic significance and legend to the style, and pass the information of new products to consumers as soon as possible to meet the consumers potential need and create new market share.
出处
《机电产品开发与创新》
2007年第6期90-92,共3页
Development & Innovation of Machinery & Electrical Products
关键词
改良型产品
显性结构
价值创新
卖点
improved products
visible structure
value innovation
selling points
