摘要
中国广告教育界长期以来对广告专业的属性划分和归类、专业主干课程的确定,以及广告教育是否像其他学科一样设立专业教学委员会等问题一直争论不休。本文研究了美国高等广告教育的发展和变迁,从高校开设广告课程的状况、广告专业发展状况到美国高校广告研究的现状进行了清晰的梳理。这些研究对中国广告教育有重要的借鉴意义。
We have been discussing about how to classify the advertising specialty category, arrange the main courses and whether setting a special teaching committee like other subjects. The article makes a research on the development of American advertising education including its courses, the situation of ad specialty and study, This can be consulted by Chinese ad education.
出处
《中国广告》
2007年第12期43-47,共5页
China Advertising
关键词
美国广告教育
广告研究
American advertising education, Advertising research
