摘要
目的:培养优秀的经销商,使跨国医疗贸易公司通过获得经销商洞察力来获取竞争优势的机遇。方法:文献研究与案例研究方法相结合。结果:经销商的评估、选择、沟通和激励对于医疗贸易公司至关重要。结论:管理好经销商对跨国医疗贸易公司有着深远的意义。
Objective： Through cultivating excellent agents, to make the transnational medical commerce corporation take the chance of the competitive advantage by gaining perspective ability. Methods： Documents research and case research were used together. Results： It was very important for medical commerce corporations to evaluate, select, communicate and encourage agents.Conclusion：h has profound significance for transnational medical commerce corporation to manage agents successfully.
出处
《中国医药导报》
CAS
2007年第11X期108-110,共3页
China Medical Herald
关键词
经销商
跨国医疗贸易公司
管理
Agent
Transnational medical commerce corporation
Management
