摘要
介绍了培养顾客忠诚的意义,论述了顾客满意、顾客信任和顾客忠诚的含义,提出了培养顾客忠诚的几点建议。
This paper introduces the significance of cultivating the consumer loyalty, expounds the connotations of consumer satisfaction, consumer trust and consumer loyalty, and advances several suggestions on cultivating the consumer loyalty.
出处
《科技情报开发与经济》
2007年第28期161-162,167,共3页
Sci-Tech Information Development & Economy
关键词
顾客满意
顾客信任
顾客忠诚
consumer satisfaction
consumer trust
consumer loyalty
