摘要
构建新型课堂教学模式是高校课堂教学改革的热点问题。从建构主义教学理论入手,探讨在网络环境下如何以建构主义理论开展市场营销教学模式教学改革。
The hot issue of classroom teaching reform is constructing the new classroom teaching model in colleges and universities. Starting with the constructivist teaching theory, how to develop the teaching reform of marketing teaching model is discussed with the guidance of constructivism under the network environment.
出处
《通化师范学院学报》
2007年第11期94-96,共3页
Journal of Tonghua Normal University
基金
吉林省教育厅"基于网络环境下的市场营销专业教学模式研究"项目的阶段性成果
关键词
网络环境
建构主义
市场营销
重构
network environment
constructivism
marketing
reconstruction
