摘要
市场经济条件下,推销的作用不仅体现在商品流通上,还能够应用到企业管理过程中,通过对推销进行研究和分析,将其分为三个层次,即直觉推销、人性化推销和智慧规律推销,这三个层次既体现了循序渐进的推销过程,又是一种遵循规律的科学方式和方法。它与企业管理建立联系并应用到具体实施操作上,将明显提升管理效果。
Under the condition of market-oriented economy, the functions of sales promotion not only manifest in the commodity circulation, but also can apply in the process of enterprise operation and management. By researching and analyzing the sales promotion, we can divide it into three levels： sales promotion by intuition, humanization sales promotion and sales promotion by wisdom and rule. On the concrete implementation, the three scientific levels embody the process of sales promotion step by step. The sales promotion will make the enterprise operation and management more effective.
出处
《通化师范学院学报》
2007年第11期53-55,共3页
Journal of Tonghua Normal University
关键词
推销
企业管理
层次
方法
商品经济
sales promotion
enterprise management
level
method
commodity economy
