摘要
汽车产业的竞争日趋激烈,传统的单一品牌4S店营销模式已经不能适应市场对汽车销售企业的要求,一种新型的汽车销售模式——4S店集群在汽车行业日渐兴起,并逐渐成为我国汽车销售的一种主流模式。文章详细介绍了汽车4S店集群的3种建立模式。
The competition in the auto industry is more and more intensive. The traditional one brand ＂4 S＂ marketing model cannot meet the requirement of auto market,so a new sales model ＂4 S＂cluster is rising and becoming a main sales model of vehicle. Three models of ＂4 $＂ cluster are detailed in the artide.
出处
《上海汽车》
2007年第11期32-35,共4页
Shanghai Auto
