摘要
伴随电子商务的兴起,更多的企业开始重视对客户关系的管理。客户终身价值作为客户关系管理的一个部分,其准确定量显然具有重要现实意义。基于敏感分析的客户终身价值模型是对传统经典模型的一个改进,具有很好的操作性。
With the electronic commerce developing, more enterprises start to pay much attention to the customer relations management. The customer lifelong value the customer relations management one part, which being quoted accurately has the important practical significance. The customer lifelong value model based on the sensitive analysis originates to the traditional model with a good operationality.
出处
《价值工程》
2007年第7期59-61,共3页
Value Engineering
关键词
敏感分析
客户关系管理
客户终身价值
sensitive analysis
customer relations management
customer lifelong value
