摘要
从长期的主要人口统计趋势看出,购买美国品牌的轿车和卡车的群落正在变化。购买美国车的老一代固执派正在衰落,而婴儿潮的一代对美国车不屑一顾。这对底特律三巨头是个恶兆,除非他们能够抓住这庞大的新一代:Y代(指80后的一代——译注)。
Long-term trends have seen major demographic shifts away from cohorts that purchase American brand cars and trucks. The older generations of die-hard American car buyers are fading, and the Baby Boomer generation is simply not interested. This bodes ill for the Detroit Three＇s fortunes, unless they can capture the interest of the next big generation： Generation Y.
出处
《汽车与配件》
北大核心
2007年第46期34-37,共4页
Automobile & Parts
