摘要
在市场经济中,企业采取的品牌竞争策略关系着企业竞争力的大小。从价值链的角度出发,通过对企业价值链的分析,寻找适合企业的品牌竞争策略,以取得竞争优势。
In the market economy, the brand competition strategy which the enterprise adopts is relating the enterprise competitive power size, This article embarks from the value chain angle, through to the enterprise value chain analysis, looks for the competitive brand strategy to gain a competitive advantage.
出处
《价值工程》
2007年第8期72-73,共2页
Value Engineering
关键词
价值链
品牌策略
竞争优势
value chain
brand strategy
competitive advantage
