摘要
目前,大多数的企业都是通过激烈的竞争来争取产品的市场占有率,争取顾客。惯性的思维是,在本行业的现有市场中将产品和服务做到最好,以争取既定的顾客。从打破行业界限、打破顾客界限、打破产品功能导向界限三个方面探讨了市场创新的途径,为企业开辟新的市场空间提供了一些途径。
At present, most of the enterprises are to win market share and customer through the fierce competition. They used to become the best in the existing market of industry to strive for customers. Three ways to open up new market are discussed： to break industrial boundary; to break customers boundary; to break function orient of products.
出处
《价值工程》
2007年第8期43-45,共3页
Value Engineering
关键词
市场创新
顾客价值
市场战略
market innovation
customer value
market strategy
