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第三方支付的影响因素研究 被引量:5

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摘要 本文主要从大学生消费群体角度出发,以淘宝网的支付宝为例,通过结构方程建模,研究影响大学生群体采用电子支付平台的个体因素有哪些,并且通过技术接受模型(TAM)来研究感知有用性和感知易用性对个体差异的调节程度。
作者 孙卫
出处 《商场现代化》 北大核心 2007年第11Z期174-175,共2页
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参考文献3

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共引文献152

同被引文献29

  • 1张翼,但斌,李伟,张旭梅.消费者使用电子支付平台显著影响因素实证分析[J].科技管理研究,2006,26(11):194-196. 被引量:1
  • 2成海清.顾客价值驱动要素剖析[J].软科学,2007,21(2):48-51. 被引量:38
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