摘要
传统媒体受到新媒体的冲击已经成为不争的事实。以网络、移动和数字技术等为代表的“新媒体”,由于其具有开放性、层次性、交互性、分众化、全息性等系统性特征,而得到空前的发展。对于新媒体发展更要有新思路,应该采取多种盈利模式,整合其他媒体资源,实现媒体发展的系统经济效应。
There is no denying that traditional media has been affected by new media. New media,in virtue of opening, hierarchy, mutuality and holography, has been developed as an unprecedented speed, such as Internet,mobile telecom,digital technology. Some new strategies should be taken to help the development of new media. Profit-making model should be various,and other media resource should be integrated,as a result,systems economic affect in the developing new media.
出处
《延安大学学报（社会科学版）》
2007年第1期109-112,共4页
Journal of Yan'an University (Social Sciences Edition)
关键词
新媒体
传播发展历程
系统时代
系统传播时代
盈利模式
new media
development of communication
systems times
systems communication time profit-making model.
