摘要
本文通过对我国商务英语教学现状的分析,指出目前我国大专院校外经贸专业的商务英语教学缺乏针对性,从而无法很好地满足涉外企业对外贸人才的商务英语能力不断提高的要求。面对这一情况,本文提出基于涉外企业行业特征,并作出开展商务英语教学的设想。
Through the analysis of the status quo of our business English teaching, the paper points out that there is no clear aim in the business English teaching of the foreign economy and trade major in our universities and colleges, therefore unable to satis- fy the requirements of foreign-related enterprises for foreign traders in business English competency. In face of the situation, the paper presents the conception of implementing business English teaching based upon the trade characteristics of foreign-related enterprises.
出处
《浙江树人大学学报（人文社会科学版）》
2007年第5期99-101,共3页
Journal of Zhejiang Shuren University(Humanities and Social Sciences)
关键词
商务英语
涉外企业
行业特征
business English
foreign-related enterprise
trade characteristics
