摘要
阐述了企业公关所面对的对象以及企业开展公关工作的重要作用,指出公共关系的危机管理已成为公共关系工作的重要环节,提出了公共关系的危机管理策略。
This paper expounds the targets faced by the public relations of the enterprise and the important functions of carrying out the public relations work by the enterprise, points out that the crisis management of the public relations has become the key link of the public relations work, and puts forward some strategies for the crisis management of the public relations.
出处
《科技情报开发与经济》
2007年第26期200-202,共3页
Sci-Tech Information Development & Economy
关键词
公共关系
危机管理
市场适应能力
public relations
crisis management
market adaptabilitv
