摘要
随着技术的进步和新媒体的出现,当今一个传播形式的新特点就是,由传统的"大众传播"向"小众传播"转移深入,同时也就产生了与以往媒介文化有所不同的新媒介文化。对于当前的新媒介文化形成、发展和演变的机制极其规律的探索,必将成为当代文化传播研究的一个重要课题。
With the progress of technology and appearance of new media, nowadays the new characteristic of communication form is devdoping from traditional ＂ mass media＂ to＂minority commumcation＂, just produced the new media culture different from past media culture at the same time. The exploration of the law which new media culture forms and develops will become an important subject of contemporary culture communication research.
出处
《北方论丛》
北大核心
2007年第5期55-57,共3页
The Northern Forum
关键词
文化传播
小众传播
新媒介文化
cultural communication
minority communication
new media culture
