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消费者伦理信念及关系质量对消费者非伦理行为的影响 被引量：11

The Effects of Consumer Ethical Beliefs and Relationship Quality on Consumers' Unethical Behavior
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摘要 本文运用典型相关分析法对中国消费者的伦理问题进行探讨,提出并检验了关系质量在消费者伦理信念与消费者非伦理行为决策中的调节作用。文章指出,鉴于信念与行为在很多场合下的非一致性,在以后的消费者伦理研究中,努力开发类似关系质量的调节或中介变量是有意义的。 The study on consumer ethical issues is limit for a long time. The article discusses about consumer ethical issues in china through canonical correlation analysis, then puts forward and test moderating effect of relationship quality on consumers＂ ethical beliefs and consumers＇ unethical behavior. At last, the article points out that strive exploring moderating or mediating variables as relationship quality is very significant in the future researches on consumer ethics in the terms that beliefs and behaviors is inconsistent under most of situations.
作者 曾伏娥 甘碧群
机构地区 武汉大学经济与管理学院
出处 《经济管理》 CSSCI 北大核心 2007年第18期33-39,共7页 Business and Management Journal ( BMJ )
基金 国家自然科学基金"企业营销道德水准测试与评价系统研究"(70272035)。
关键词 消费者伦理 伦理信念 非伦理行为 关系质量 consumer ethics ethical beliefs unethical behavior relationship quality
分类号 F713.5 [经济管理—市场营销]
  • 相关文献

参考文献12

  • 1甘碧群,曾伏娥.企业营销行为的道德感知与测度:消费者视角[J].管理世界,2004,20(7):86-92. 被引量：44
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二级参考文献14

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共引文献43

同被引文献142

  • 1温忠麟,侯杰泰,张雷.调节效应与中介效应的比较和应用[J].心理学报,2005,37(2):268-274. 被引量：3382
  • 2甘碧群,曾伏娥.企业营销道德测评体系的确立与模糊评价——来自外部顾客的数据分析[J].系统工程理论与实践,2006,26(2):68-76. 被引量：19
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引证文献11

二级引证文献29

经济管理
2007年 第18期

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