期刊文献+

论乳品企业顾客忠诚的培育

在线阅读 下载PDF
导出
摘要 本文对顾客忠诚的内涵,顾客忠诚的价值,影响乳品企业顾客忠诚的因素进行了界定和分析,并对乳品企业顾客忠诚培育策略提出建议。
作者 李春芝
出处 《内蒙古科技与经济》 2007年第04S期20-21,共2页 Inner Mongolia Science Technology & Economy
  • 相关文献

参考文献4

二级参考文献41

  • 1[1]Andreassen, Tor Wallin, What Drives Customer Loyalty with Complaint Resolution? Journal of Service Research, 1 (May), 324-332., 1999.
  • 2[2]Anderson, E. and M. Sullivan.The Antecedents and Consequences of Customer Satisfaction for Firms.Marketing Science 12 (2 (Spring)): 125-143, 1993.
  • 3[3]Cardozo, Richard N. An Experimental Study of Consumer Effort, Expectation and Satisfaction[, Journal of Marketing Research 2, 8: 244-249. 1965.
  • 4[4]Churchill, H.L, How to Measure Brand Loyalty. Advertising and Selling, vol. 35: 24. 1942.
  • 5[5]Class Fornell, Michael D.Johnson, Eugene W.Anderson, Jaesung Cha, & Barbara Everitt Bryant. The American customer Satisfaction Index: Nature, Purpose, and Findings, Journal of marketing, vol. 60October: 7-18. 1996.
  • 6[6]Copeland, M.T. Relation of Consumers' Buying Habits to Mark/eting Methods. Harvard Business Review,vol. 1, no. 2, April: 282-289. 1923.
  • 7[7]Dick, A.S. and K. Basu . Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, vol. 22, no. 2: 99-113. 1994.
  • 8[8]Dwayne D. Gremler, Stephen W. Brown, Mary Jo Bitner, A. Parasuraman James W.. Customer Loyalty and Satisfaction: What Resonates in Service Contexts? Working Paper, College of Business, Arizona State University, 2001.
  • 9[9]Fornell, C. A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing.56 (January) , 6-21. 1992.
  • 10[10]Foster, G. and M. Gupta . The Customer Profitability Implications of Customer Satisfaction. Working Paper, Graduate School of Business, Stanford University. 1997.

共引文献114

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部