摘要
近年来,广告教育得到了很大的发展,但也出现了一些偏差,比如课程设置不合理,学不致用,缺乏针对性、系统性,关门办学,学生动手能力差,等等。为此,笔者提出相关对策:以"创造性、实践性"为核心理念,调整课程体系设置,营造适合发挥学生创造性、实践性的课内外环境,培养学生的广告意识和动手能力,教学方法多元化。
Advertising education has developed greatly in recent years, in which deviations also appeared such as unreasonable arrangement of courses, impracticality, lack of pertinence and system, conservative teaching and poor practical ability of students. Therefore we put forward some countermeasures： advocating the ideas of ＂creativity and practice＂, adjusting ar- rangement of the course system, constructing an outer and inner environment that suits students＇ exertion of creativity and practice, cultivating students＇ consciousness of advertising and practical ability, and promoting a diversity of teaching methods.
出处
《西南农业大学学报（社会科学版）》
2007年第4期145-148,共4页
Journal of Southwest Agricultural University:Social Science Edition
关键词
广告
教育
偏差
对策
advertising
education
deviation
countermeasure
