从创意到商品:运作流程与创意产业成长——基于“一意多用”视角被引量：16

From Ideas to Commodities:Running Procedure and Growth of Creative Industries Based on Survey of One-Idea-Diversiform-Development

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摘要一个创意多样化利用("一意多用")是创意产业中重要的经济现象。本文提出"一意多用"概念,对其三个存在条件和两种基本表现形式进行了详细分析,进而构建了一个从创意到商品的运作流程框架,并提出"一意多用"的三种发展模式。文章还从创业理论和新增长理论两个视角分别提出了"一意多用"促进创意产业成长的独特机制。最后,从创意生成和创意开发两个基本层面提出发展创意产业的政策建议。 One-Idea-Diversiform-Development （OIDD）is an important economic phenomenon in creative economy. We advance a new concept of OIDD and theoretically analyze its three existing conditions, two basic forms of expression in detail. Then, we construct a framework of running procedure on creative industries and put forward three concrete developmental models of OIDD. Furthermore, we respectively explore O1DD＇s special role on promoting development of creative industries based on the survey of entrepreneurship theory and new growth theory. Lastly, according to the idea-generation and idea-development, some policy suggestions are made for the development of creative industries in China.

作者王红亮李国平

机构地区西安交通大学经济与金融学院

出处《中国工业经济》 CSSCI 北大核心 2007年第8期58-65,共8页 China Industrial Economics

关键词 “一意多用” 创意产业知识产权成长 one-idea-diversiform-development creative industry intellectual property right growth

分类号 F271 [经济管理—企业管理]

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