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经济效益审计在市场营销绩效评价中的应用 被引量:3

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摘要 本文从理论和实务等多个角度探讨了把经济效益审计的思想、方法和程序等应用到市场营销绩效评价活动的可能性,认为经济效益审计是市场营销绩效评价的一种有效方法,在市场营销绩效评价中具有较大的应用价值。
出处 《财会月刊(中)》 2007年第4期55-58,共4页 finance and accounting monthly
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