摘要
WTO过渡期后,中国零售市场全面开放,外资进入速度加快,给本土零售企业带来了前所未有的压力,跨国经营对中国零售业就显得非常必要;从所有权优势、区位优势和内部化优势分析,中国零售业已具备从事跨国经营的条件;中国零售企业要取得跨国经营的成功,需要借鉴国外成功经验,结合本国实际,制定并选择有利的经营战略.
When the transition period of WTO is over, China retail trade market will be open in an all-round way and the speed of foreign capital entering will be quicker, which will bring unprecedented challenges to national retail enterprises, hence the importance of transnational operation to China retail trade. China retail trade has had qualifications to carry out transnational operation in the advantages of ownership, tries＂ successful experience and take national conditions into full strategy, China retail enterprises will make an achievement. region and internalization. If they learn from other counconsideration so as to select and set suitable operating .
出处
《郧阳师范高等专科学校学报》
2007年第3期114-116,共3页
Journal of Yunyang Teachers College
关键词
中国零售业
外资零售业
跨国经营
战略
China retail trade
foreign retail trade
transnational operation
strategy
