摘要
从波特钻石理论来看,形成湖南本土广告公司竞争优势的关键有四个要素,正是由于这些因素的合力作用没有得以充分发挥,湖南本土广告公司的现状才不容乐观,因而在此基础上有针对性地探索湖南本土广告公司竞争优势的培育路径和策略势在必行。
This thesis firstly analyzes the four key factors, based on the Porter Diamond Theory, of cultivating Hunan Local AD. Companies＇ competition advantage. And it is the failure of corporation among these factors that leads to the disappointed situation in Hunan AD. Industry. Then the cultivation methods and strategies are putted forward accordingly at the third part of this article.
出处
《湖南城市学院学报》
2007年第3期73-76,共4页
Journal of Hunan City Univeristy
基金
湖南省教育厅科研基金立项资助课题(06C537)
关键词
湖南本土广告公司
竞争优势
波特钻石理论
培育路径
Hunan local AD. Companies
competition advantage
Porter Diamond Theory
cultivation methods
