摘要
提出了一种基于顾客不确定需求的产品优选方法。该方法首先将模糊的顾客需求表示为三角模糊数形式,通过相似度计算构造决策矩阵,计算待选产品的综合效用值,并给出排序,为顾客选择产品提供理论参考依据。最后,以数码相机为例验证该方法的有效性和可行性。
This paper presents an optimum seeking method based on uncertain customer requirements,in which uncertain requirements are represented as the form of triangular fuzzy numbers,the matrix of decision making can be constructed through similarity measure.And then the Simple Additive Weighting （SAW） method is taken as the utility function to calculate utility value of each product.Finally,the digital camera is taken as an example to further verify the validity and the feasibility of this method.
出处
《计算机工程与应用》
CSCD
北大核心
2007年第20期117-119,共3页
Computer Engineering and Applications
基金
国家高技术研究发展计划(863)(the National High-Tech Research and Development Plan of China under Grant No.2002AA414060
No.2005AA414020)
关键词
配置
顾客需求
模糊数
相似度
product configuration
customer demand
fuzzy
similarity degree
